About

I'm a senior leader and strategic production professional with a passion for building world-class production teams and studio operations. Known for my approachable, solution-focused style, I thrive at the intersection of production craft, commerce, and team development.

I’m especially drawn to entertainment, sports, and tech.

  • Founded production and operations departments in London, New York and LA

  • Built and managed in-house content studio solutions with direct P&L impact

  • Introduced electronic project management systems to optimize resources and streamline workflows

  • Experienced in delivering award-winning campaigns across TVC, e-commerce, social, VFX, events, and photography

  • Global Mindset, having worked in London, Amsterdam, New York & LA

Executive Education

• Oxford University, Executive Leadership, December 2021

• Ally Up: Using allyship to advance diversity & inclusion, February 2022

• Oxford University, Artificial Intelligence for Creative Businesses, Sept 2023

Experience

TBWA CHIAT DAY

Los Angeles

EXECUTIVE DIRECTOR, PRODUCTION

September 2023 – Present

My role on the Executive Leadership team was responsible for modernizing the department across platforms, developing and optimizing production & studio processes, ensuring craft excellence, and fostering collaboration across dept.

  • Built an in-house production workflow and studio ecosystem with modernized processes

  • Developed scalable social production strategies to maximize client budgets

  • Led post-production initiatives, generating $11M in incremental internal revenue

  • Established an offshore network of producers & business affairs to optimize costs

  • Managed a 40+ team across Production, Ops, BA, Traffic & Design

SPRING STUDIOS

London

HEAD OF PRODUCTION & STUDIOS

March 2022 – August 2023

I led the strategy, operations, and delivery of Spring’s full-service production offering—spanning Branded Content, E-Commerce, digital, post-production, and CGI. I restructured our pricing model through a comprehensive rate review, resource planning, and new charging principles, increasing revenue by 10%.

  • Managed a team of 12 Producers, with an indirect team of 80+

  • Oversaw full P&L of £32M+, reporting to the CEO & CFO

  • Built and scaled a CGI department from scratch, growing it to a team of 10

  • Secured long-term production and post-production retainers with blue-chip clients

  • Led offshore expansion efforts to adapt to an evolving global landscape

MOTHER

London

PRODUCTION DIRECTOR / EXECUTIVE PRODUCER

Dec 2020 – March 2022

I led production for Mother’s biggest accounts, managing a team of project managers, producers, and partners to deliver large-scale 360° campaigns, content, and design projects—always balancing creative excellence with cost efficiency.

  • Implemented project management systems to streamline resources, approvals, creative consistency, and financial tracking

  • Managed a £10M annual production budget and £2M staff overhead

  • Led and resourced a team of up to 20 project managers and producers

SUNSHINE

London, New York, Los Angeles

SVP, PRODUCTION & STUDIO OPERATIONS

Oct 2014 – Nov 2020

I led global production and operations across Los Angeles, New York, and London, ensuring efficient staff utilization, seamless delivery, and commercial growth through strong margin control and financial management.

  • Executive leadership team member, shaping production and operations strategy

  • Managed full P&L of a $15M business, reporting to the board on staffing, commercial opportunities, and business targets

  • Key representative for cross-functional teams internally and with client partners

  • Built best in class design studio, delivering brand identities, design positioning and toolkits for global brands

  • Senior or Executive Producer on all scale projects, delivering global campaigns for global clients across platforms

FALLON

London

SENIOR PRODUCER / HEAD OF FILM & EVENTS

2006 - 2013

I started as a Senior Producer, creating multi-award-winning work for Sony, Cadbury’s, BBC, and Skoda across all media. I then launched and led Fallon Films & Events, a production company dedicated to non-traditional content for the emerging social landscape—spanning film, animation, digital, live events, activations, and experiential.

  • Led a cross-functional team of creatives, designers, editors, directors, producers, and developers

  • Managed full P&L, reporting on budgets to the MD and Finance team

  • Identified and developed new business opportunities with existing and new clients

  • Oversaw stakeholder management across internal teams, clients, and partner agencies

  • Managed local authority licensing, H&S protocols, risk assessments, site infrastructure, and crew operations

Previous Roles:

Wieden & Kennedy, Amsterdam

Senior Creative Producer

Abbott Mead Vickers BBDO, London

Senior Project Manager

Grey, London

Project Manager